The Kik messaging app breaks the trend – and that’s just what will certainly assist you handle your competition.
In the USA socials media Facebook, Instagram as well as Twitter expanded and after that infected the remainder of the globe. When it comes to messaging applications with LINE, WhatsApp and also WeChat the contrary occurred in huge part because the expense of sending messages over the cordless networks of the telephone was really pricey.
Kik Messenger wishes to accomplish even more prestige in the USA by using some of both patterns. The app declares to have 200 million registered customers worldwide. Of the total variety of customers, Kik claims 69 percent remain in the US, of which 24 percent are Hispanic.
This figure compares with that of its competitors: 175 million month-to-month energetic customers (MAU) of LINE, 200 million Facebook Messenger, 396 million WeChat and also 500 million WhatsApp, according to a record released in June 2014 by eMarketer. (Kik, for its part, has actually not disclosed its number of monthly energetic users).
Because these numbers, Kik deals with a great competitors, but has a letter up his sleeve. The messaging app has actually expanded despite Facebook Messenger’s prominence in the US. In number of downloads and also users, yet has an benefit over various other apps: it is fairly prominent amongst young people. As well as its growth is due partly to word of mouth suggestions from its individuals.
” Kik has actually never paid for advertising and marketing to obtain customers as well as we still took care of to get to 200 million individuals in January,” said Heather Galt, marketing manager for the Ontario, Canada firm, to CNET en Español. “We determined our initiative for the level of use of the app amongst individuals.”
And that degree of use is high – remarkably high. Inning accordance with a study – appointed by kik windows to Magid Associates, a research and advising firm – the ordinary time that users in between the ages of 14 and also 25 invest in Kik Messenger is 35 mins, as compared to 27 minutes that pass In Facebook Messenger and also 21 mins in Snapchat. This although that Facebook Messenger was the second most downloaded and install app of 2014 against Kik that is in 8th, inning accordance with Application Annie – the same year that Kik increased the number of its users.
Kik intends to be the ‘WeChat of the West’
Kik Messenger, the messaging application that is offered for Android, iphone and Windows, operates in a comparable means to others, as it allows individuals to send chat messages instantly with an simple and also quick interface. On top of that, it enables customers to utilize a one-of-a-kind user name as an recognition technique and also not a mobile number as when it comes to WhatsApp and Snapchat. Finally, it has a platform full of solutions that enable users to listen to music, enjoy YouTube video clips, play games, send pictures and also video clips, produce memes and, of course, conversation with good friends, all without needing to leave the app.
Although Kik is enhancing its existence amongst consumers of messaging applications in the United States, this does not ensure success, inning accordance with one expert.
” We’re still in the very early days [of US messaging applications],” stated Cathy Boyle, eMarketer’s senior mobile expert at CNET en Español. “I still do not see one app winning over another this year. I still see a great deal of testing.”
Nevertheless, Boyle emphasized that Asia has the formula for successful messaging apps, applications that even sell items.
“Messaging applications – like WeChat as well as Kakao – have actually developed quicker compared to social networking applications due to the fact that they offer more than conversation, they’re a system,” Boyle added.